Wonderla Holidays Ltd is Indiaโs most loved amusement park operator, with 46+ million visitors since inception. With 4 operational parks (Bengaluru, Kochi, Hyderabad, Bhubaneswar) and the Wonderla Resort in Bengaluru, the company offers a complete entertainment ecosystem.
Recently, Wonderla also launched โThe ISLEโ luxury glamping pods at Bengaluru, marking a step towards blending hospitality with leisure parks.
The Indian amusement and theme park industry is expected to grow at double-digit CAGR (12โ15%) over the next decade, driven by:
Rising middle-class disposable incomes.
Increasing preference for family leisure & outdoor entertainment.
Growth in domestic tourism.
With government support for tourism, regional park expansion, and higher per-capita spending on leisure, Wonderla is well-positioned to capture long-term demand.
๐ Key Trend: Visitor footfalls have broadly stabilized, but profitability has declined from 33โ35% NPM to 22โ24%, showing margin pressure due to rising operating costs.
Revenue: โน168 Cr (down 3% YoY).
Footfalls: 9.17 lakh (down 8.5% YoY).
ARPU: โน1,775 (up 6% YoY).
PAT: โน53 Cr (down 17% YoY).
EBITDA Margin: 45.9% vs 52.7% last year.
๐ Despite higher ARPU and non-ticket spends, declining footfalls and rising costs weighed on profits.
โก Growth Driver: Bhubaneswar park (+46% YoY) offset weakness in mature parks.
Imagicaaworld Entertainment: Higher leverage, slower growth.
Nicco Park: Regional presence, lower ARPU.
Wonderla stands out for its debt-free balance sheet, strong brand, and higher margins despite near-term volatility.
P/E Range: 15x โ 59x (post-COVID normalisation). Currently trading at ~35โ44x.
P/BV Range: 2.1x โ 5.6x; now ~2.1โ2.6x.
Fair Value Estimates (Blended):
FY26: โน634
FY30: โน1,123
FY35: โน2,198
Expansion of Chennai Park (construction ongoing, with 10-yr local body tax exemption).
Leveraging digital & social media marketing to boost footfalls.
Diversification into hospitality (resorts, glamping pods) for higher per-visitor monetization.
Focus on in-house ride design & cost efficiencies.
โ
Positives: Strong brand, debt-free balance sheet, expansion into new cities, resilient ARPU growth.
โ ๏ธ Concerns: Footfall slowdown, cost pressures, dependence on seasonal tourism.
๐ฏ For long-term investors, Wonderla represents a unique consumer play on Indiaโs rising leisure & tourism spending.
This report is prepared for educational purposes only, not a buy/sell recommendation. Investors should do their own due diligence before making investment decisions.