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### Affle (India) Limited Q1 FY25 Analysis

Lesson 128/224 | Study Time: 5 Min

Course: Top Quality Companies

#### Consolidated Financial Results for Q1 FY25

- **Revenue from Operations:** ₹5,195.03 million, up from ₹4,066.84 million in Q1 FY24 (27.8% YoY growth).

- **Profit After Tax (PAT):** ₹865.90 million, up from ₹661.72 million in Q1 FY24 (30.8% YoY growth).

- **EBITDA:** ₹1,047 million, up from ₹781 million in Q1 FY24 (34.0% YoY growth).

#### Segmental and Regional Growth

- **India and Emerging Markets:** Contributed 73.2% of revenue in Q1 FY25.

- **Developed Markets:** Contributed 26.8% of revenue in Q1 FY25.

#### User Growth

- **CPCU Business Model:** Conversions increased from 61.9 million in Q1 FY24 to 90.8 million in Q1 FY25.

- **Average CPCU Revenue:** Increased to ₹5,177 million in Q1 FY25 from ₹3,226 million in Q1 FY24.

#### Profitability Ratios

- **EBITDA Margin:** 20.1% in Q1 FY25, up from 19.2% in Q1 FY24.

- **PAT Margin:** Consistent at 15.9% in both Q1 FY24 and Q1 FY25.

- **Effective Tax Rate (ETR):** Increased to 18.7% in Q1 FY25 from 5.6% in Q1 FY24.

#### Leverage Ratios

- **Finance Costs:** ₹37.87 million in Q1 FY25, up from ₹34.46 million in Q1 FY24.

#### Earning Ratios

- **Basic Earnings Per Share (EPS):** ₹6.18 in Q1 FY25, up from ₹4.97 in Q1 FY24.

- **Diluted EPS:** ₹6.17 in Q1 FY25, up from ₹4.97 in Q1 FY24.

### About the Company

Affle (India) Limited is a global technology company with a leading market position in India. It operates an end-to-end mobile advertising platform that reaches over 3.4 billion connected devices. The company's business model focuses on consumer platform solutions, delivering high ROI through targeted mobile advertising.

### Industry Overview

The digital advertising industry continues to grow, driven by increased internet penetration and mobile usage. Affle is well-positioned within this space, leveraging its proprietary technology for consumer insights and targeted advertising.

### Peer Group Analysis

Key competitors include InMobi, Mobvista, and AppLovin. Affle's consistent growth in revenue and profitability, along with its focus on innovation and global reach, positions it competitively in the market.

### Historical Performance

- **Revenue Growth (FY19-FY24):** 639%

- **PAT Growth (FY19-FY24):** 509%

- **Operating Cash Flow Growth (FY19-FY24):** 449%

- **Employee Growth (FY19-FY24):** From 236 to 644 employees

### Future Outlook

Affle aims to continue its growth trajectory by expanding its reach in both developed and emerging markets. The company's focus on innovation, strategic acquisitions, and leveraging AI and machine learning for advertising optimization are key drivers for future growth.

#### Summary

Affle's performance in Q1 FY25 demonstrates robust growth in revenue, profit, and user engagement. The company's strategic focus on high-growth verticals and markets, combined with its strong technological foundation, positions it well for sustained growth in the digital advertising industry.

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Piyush Patel

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